So Long, Quibi, We Barely Knew You :

When Quibi launched earlier in 2020, it seemed like it could not fail. In a society where 99% of the population is constantly looking at their phone, getting minutes of entertainment wherever they can, a service that offers bite-sized television shows should have soared. Yet, in a year where Covid has killed many a dream, Quibi is now over, a bullet put in its head by founders Jeffrey Katzenberg and Meg Whitman.

Ahead of its launch, Quibi raised over 1.75 billion US dollars and it had stars like Sophie Turner (in the drama Survive) and husband Joe Jonas (in entertainment show Cup Of Joe) signed up exclusively. Despite a bang upon opening, it soon fizzled out and Katzenberg has commented “Quibi was a big idea and there was no one who wanted to make a success of it more than we did. Our failure was not for lack of trying; we”ve considered and exhausted every option available to us.”

Here’s hoping all the writers and media types involved get new positions as soon as possible. I’m sure Katzenberg will be fine…

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