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“If I’m Bray Wyatt, I’m looking at a couple of the hurdles The Undertaker had to get over with that character, that is very similar to the fiend character, right now.

I want to keep myself fresh, nothing can be prostituted, nothing can be given away, nothing should be done with the fiend that is a throwaway and doesn’t even matter, everything has to mean something. If you take a look at the fiend, it’s really kind of a gimmicky gimmick. This is like Doink was taken to the millionth level. You don’t want it to get stale, how do you not make it stale? You make it special. You don’t do it every single week, you find the right people at the right time, and the right time is when you normally expect it to happen the least.”